There’s only so much your average punter will take. As the Glazer family will testify you start taking the piss out of the loyalty of your most ardent fans, testing their patience and rubbing their fucking noses in it and they will eventually turn on you. Like a dog lying in the corner…
Limited editions might generate that media dazzle of expectation and anticipation (and have you sniggering from the stockroom to the boardroom) and the lucky few will think their christmas has come early (and wasn’t it just worth making people stand out in the freezing cold all night with no guarantee of anything other than a frozen pair of bollocks) but what you are doing is letting down and pissing off a great many more people by dangling something in front of their faces then telling them to fuck off! Oh yeah and surprise, surprise today ebay is awash with adidas stretford’s selling at £700 a pop. Good fucking job.
Elitism ain’t that funny if you’re the only one laughing.
Bit of background to the bullshit: http://www.manchestereveningnews.co.uk/sport/football/football-news/manchester-united-fans-queue-overnight-10289006